The Trail Posse is a non-profit, advocacy journalism initiative which regularly covers race and equity in the outdoors. Its work is made possible through the support of Maggie Walker of Seattle, Craig McKibben and Sarah Merner of Seattle, and the National Audubon Society. A founding member of The Next 100 Coalition, the Trail Posse represents and gives voice to all racial groups, provides news services and clearinghouse for information, news and interactivity; introduces and gives voice to role models and inspirational voices of color; presents and consults about inclusion, as well as offers high-impact written, visual and recorded content that informs, demystifies and motivates. It presents the outdoors as a necessity for physical and mental well-being in an increasingly urbanized world, and public lands as a benefit/right of citizenship, so that by 2043 (or before) the projected non-white majority in the U.S. will have a sturdy relationship with and stake in our planet and its environmental challenges.
Glenn Nelson, the founder of The Trail Posse, was awarded second place in Outstanding Beat Reporting for small-market media outlets in the Society of Environmental Journalists’ 2016-17 Awards for Reporting on the Environment. Nelson defined his beat as “Race, Inclusion and Environmental Justice.”
This venture is based in Seattle, Washington, and for once that’s an advantage. It’s not, of course, for our sports teams, which have to travel farther than any other teams to compete every season. We’re happy to point out that 2013 was an exception for our Super Bowl champion NFL team and that 2004 and 2010 were very good years for our WNBA team (Go Storm).
Within 100 miles of Seattle lie 3.4 million acres of wilderness, the most of any major U.S. city. Here, we’re within four hours, by car, of three National Parks. Two, Mount Rainier and North Cascades, are about two hours away. The third, Olympic, is the third-most visited national park in the country, and Mount Rainier is No. 17. Eighty percent of the rest of the system can be reached by train or short plane ride. Or a day or less drive.
The Pacific Northwest also is home to giants in outdoor retail and manufacturing, as well as headquarters for the world’s most respected guide services and several of the nation’s most innovative non-profit outdoors organizations.
From this ideal location, The Trail Posse is committed to helping make the outdoors, particularly national parks, less daunting and more approachable by:
* Chronicling the outdoors, public lands and their users with the highest standards and transparency.
* Providing a platform for other people of color to relate viewpoints and experiences.
* Relying on striking visuals to tell our stories, build familiarity and inspire and motivate.
* Coalitioning with official and public organizations to share information and ideas, as well as build outdoor experiences.
* Presenting to and consulting with environmental organizations, outdoor brands and public agencies about equity and inclusion.